by R. Scott Wolff, CIC, CRIS, Premier Risk Management, LLC.
INSURANCE FOR CONTRACTORS – When Cash Flow is Tight.
What traps NOT to fall into and how to better protect your business?
When is money not tight or not of concern? It seems that money is
always an issue among contractors no matter how big or how small the
firm, it all comes down to cash flow. Now that the economy is slowing a
bit, especially in the residential arena, many contractors will be
focused on their insurance premiums and how can they reduce their costs
when their policies renew.
It is very easy for all of us to focus on the bottom line premium
when it comes to our insurance coverage but by doing so can lead to
potentially disastrous coverage deficiencies especially for contractors.
Today, the purchase of insurance has become extremely complex.
Insurance company forms vary from one to the next. The level of coverage
offered by each carrier also will differ. Below we will discuss some
areas of coverage to pay particular attention to so you won’t get
burned:
- Make sure that your agent or broker has an industry
focus on construction. Many times clients are with the wrong broker.
The reason for this can be many things but the one thing for certain
is that the broker does not have a real focus on this class of
business. The problem with being represented by a broker that does
not focus on the industry should be obvious. For one thing they do
not know what your real concerns are on a daily basis and how to
address your most pressing insurance related issues or what your
real exposures are and how best to address them. In addition to
that, they are not up on which insurers may be best for you in terms
of coverage and price. Ask the following questions – Is your
agent/broker a specialist in construction insurance? What is the
real reason you are working with your current agent? Is your agent
proactive in suggesting additional coverage improvements or ways to
reduce costs over the long haul?
- Focus on coverage and not premium. You are probably
shaking your head at this suggestion, but what if your insurance
program cost you only $10? You might think that that is a great
deal. But what if your $10 insurance policy did not cover you for a
claim that you think you should have been covered for and that claim
could potentially bankrupt your company and end your livelihood? How
good was that purchase? You might feel at that point that even the
$10 dollars was wasted since the policy did not cover you for your
claim. You might be right! The point is to make sure that you are
covered for the exposures and risks that you face and make certain
they are addressed in your insurance program.
The construction insurance market is in turmoil today. Insurance
companies are providing coverage options that include exclusions,
warranties and other types of coverage limitations. Unfortunately, many
of these exclusions pertain to exposures that you expect your insurance
policy to protect you against. Instead it excludes them from coverage.
Some of the exclusions you may see are such things like “designated work
exclusion”; “independent contractors exclusion”; “professional liability
exclusion”; “multi unit residential exclusion”; “foundation work”; “EFIS
exclusion”; and “microbial matter exclusion”. Each one of these needs to
be reviewed and addressed to see if it may have a potential impact
relative to your business should a claim arise. Remember the old saying,
“You get what you pay for.”
- Make sure that the contracts you enter into are
reviewed by your attorney and that insurance related
responsibilities are addressed by your insurance advisor. Over and
over again contractors enter into agreements that they can not
possibly live up to, they are in breach of contract the minute they
sign on the dotted line. Today in the construction industry every
owner is holding the GC accountable, every CG is holding their
subcontractors accountable and everyone is named as an additional
insured on someone else’s policy and everyone is holding everyone
else harmless. It’s beyond crazy. It takes some expertise to figure
out how best to structure and insurance program to address these
issues.
- Take a long term view rather than a short term view
on your insurance program. We all get stuck on the short term “how
much is my premium this year?” and it’s a very easy thing to do.
With everything there are cycles. When there is a hard insurance
market, capacity is low, coverage is difficult to obtain and
premiums are high. During a soft insurance market just the opposite
takes place, capacity among insurance carriers seems endless, broad
coverage is bountiful and premiums are low. The problem with this
scenario is that when premiums are low and your losses stay the same
as in the hard market, your loss ratio increases which will make
your account unattractive in a moderate to hard market, thus
potentially increasing your costs substantially. The approach should
be to manage your entire insurance program for the long haul which
will steady your costs year to year. This means implementing sound
safety practices and risk management techniques designed to address
both short and long term risks.
At this point you may be asking yourself how do I know if I am well
protected? What if you are not sure? What if an analysis of the previous
material above leaves you with an uncomfortable feeling? What can you do
to check the adequacy of your current program?
Insurance Due Diligence, Insurance Check-up or Insurance Review comes
to mind quickly. What does this mean? This is a process similar to other
fact-finding procedures performed by someone with specialized knowledge
whereby they review the situation, facts and circumstances, they render
an opinion and recommendations on how to correct
any deficiencies of coverage etc. and then you act on the
recommendations. The entire process is designed to do one thing –
protect your company assets at the least possible cost.
How can this be accomplished? Step one is to find the appropriate
person to perform the review. You could bring in another broker or agent
to assist you. Or you could hire an independent consultant. Here are
some questions to ask as you review those options: What experience do
they have with construction risks? Are they well informed with regard to
coverage and the insurance marketplace specific to the construction
industry? What opportunities are there for conflict of interests? Do
they sell insurance? Do they accept commissions? If you bring in a
consulting firm will you work with a principle of the consulting firm or
an associate? If you use an agent or consultant, are the fees fixed or
based on time?
Once you decide on who will perform your review then timing is the
next issue. An insurance review can be performed at anytime; it does not
necessarily have to be performed at renewal time. A review can work well
right after the renewal or in the middle of the term. You can use it to
prepare or set strategy for your renewals.
The objective of the review is to make certain that you have the
correct combination of coverage, risk management and cost based on your
exposures. The sooner you have a review performed the quicker you can
begin to lower your insurance costs over the long haul.
For more information on this or other insurance topics please
contact:
R. Scott Wolff, CIC, CRIS
Premier Risk Management, LLC.
777 Terrace Ave.
Hasbrouck Heights, NJ 07601
Insurance Consultants & Advisors
201-727-1119
swolff@premierriskmgt.com
www.premierriskmgt.com